Tuesday, October 05, 2004
The King Wakes Up!
Today Monz was forced to go to BK and asked for the editors' advice on damage control. We didn't hesitate: get the Angus(tm)! By far the best burger we've had there, plus it doesn't actually come from BK, plus they seem to know they have to cook it really well (because it's so thick) in order to avoid massive liability. When Monz told us that, relatively speaking, it wasn't half-bad, we were so proud of ourselves! But then Monz turned ill and a cold shudder ran through us: we had assumed he would get a diet coke. He got a vanilla shake. Bad us!
A research project by the highly regarded polling firm Penn, Schoen & Berland with the well-known branding firm Landor Associates have identified brands that likely Bush, Kerry and undecided voters associate with the candidate.
Bush supporters associate the President with Folgers coffee, Ford cars, Subway fast food and Bud Light beer. They associate Starbucks, BMW, McDonald's and Heineken with Kerry.
Kerry supporters tend to agree about Bush: they ssociate the President with Dunkin' Donuts coffee, Ford cars, McDonald's fast food and Bud Light beer. However they associate their man with Starbucks, Ford, Subway, and Samuel Adams. (The undecided voters kinda split the difference).
And Monz? He answered as follows:
a) coffee: Bush = eight O'clock Kerry = Starbucks
b) car: Bush = Lexus Kerry = GMC Yukon
c) fast food: Bush = KFC Kerry = Portillo's
d) beer: Bush = Milwaukee's Best Kerry = Heineken
Today Monz was forced to go to BK and asked for the editors' advice on damage control. We didn't hesitate: get the Angus(tm)! By far the best burger we've had there, plus it doesn't actually come from BK, plus they seem to know they have to cook it really well (because it's so thick) in order to avoid massive liability. When Monz told us that, relatively speaking, it wasn't half-bad, we were so proud of ourselves! But then Monz turned ill and a cold shudder ran through us: we had assumed he would get a diet coke. He got a vanilla shake. Bad us!
A research project by the highly regarded polling firm Penn, Schoen & Berland with the well-known branding firm Landor Associates have identified brands that likely Bush, Kerry and undecided voters associate with the candidate.
Bush supporters associate the President with Folgers coffee, Ford cars, Subway fast food and Bud Light beer. They associate Starbucks, BMW, McDonald's and Heineken with Kerry.
Kerry supporters tend to agree about Bush: they ssociate the President with Dunkin' Donuts coffee, Ford cars, McDonald's fast food and Bud Light beer. However they associate their man with Starbucks, Ford, Subway, and Samuel Adams. (The undecided voters kinda split the difference).
And Monz? He answered as follows:
a) coffee: Bush = eight O'clock Kerry = Starbucks
b) car: Bush = Lexus Kerry = GMC Yukon
c) fast food: Bush = KFC Kerry = Portillo's
d) beer: Bush = Milwaukee's Best Kerry = Heineken
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