Monday, February 07, 2005
Profiles in Courage...and Cowardice!
Those who purposefully endured or accidentally caught the tail-end of Fox' Super Bowl (tm) pregame show witnessed something very rare. Recall that most tv networks and radio stations have one (sometimes two) "ubiquitous voice" -- the dude (it's almost always a guy) who does all the voiceover previews and many of the advertisements. Like the guy on NBC who will teasingly ask you "what could possibly make the Donald do this?" on next week's Apprentice, or condescendingly tries to convince you that next week's "ER" is high-art (but you're too smart for that). Back to yesterday: Fox runs this promo for 24, saying it's so exciting that they have to make sure everybody knows, so they send their voice dude out into the field to make the rounds. And if you listen carefully you realize that it is INDEED THE FOX UBIQUITOUS VOICE DUDE! And this takes guts, because we secretly suspect that the "ubiquitous voice," while sounding commanding and adult and compassionate and all-that, really belongs to someone who's body doesn't match-up. And lo and behold, Fox' UV looks like a taller, slightly better-built version of the Dunkin' Donuts Donut Maker.
Contrast this with the shame of the our least-favorite voice dude, the voice of the ATA Airlines commercials. You may recall that several months ago there were press reports that ATA was in trouble and might diminish their Chicago service. So they rushed out ATA voice dude to emphatically assure us that "ATA is going nowhere, we're just going easy." A month later they had filed Chapter 11 and sold off many of their Midway slots. Now ATA voice dude has the gall to come back and push ATA on us as a business-centric airline. Shame on you ATA dude! Come out and show your face!!
While Monz has a great voice that, come to think of it, is well-acquitted for UV work, and has courage to spare (we refer you to the first day of this blog!), it doesn't take much courage to tackle a lunch as yummy as Monz': homemade broiled chicken breast with honey mustard and lettuce on Healthy Choice whole grain bread. And carrots.
Those who purposefully endured or accidentally caught the tail-end of Fox' Super Bowl (tm) pregame show witnessed something very rare. Recall that most tv networks and radio stations have one (sometimes two) "ubiquitous voice" -- the dude (it's almost always a guy) who does all the voiceover previews and many of the advertisements. Like the guy on NBC who will teasingly ask you "what could possibly make the Donald do this?" on next week's Apprentice, or condescendingly tries to convince you that next week's "ER" is high-art (but you're too smart for that). Back to yesterday: Fox runs this promo for 24, saying it's so exciting that they have to make sure everybody knows, so they send their voice dude out into the field to make the rounds. And if you listen carefully you realize that it is INDEED THE FOX UBIQUITOUS VOICE DUDE! And this takes guts, because we secretly suspect that the "ubiquitous voice," while sounding commanding and adult and compassionate and all-that, really belongs to someone who's body doesn't match-up. And lo and behold, Fox' UV looks like a taller, slightly better-built version of the Dunkin' Donuts Donut Maker.
Contrast this with the shame of the our least-favorite voice dude, the voice of the ATA Airlines commercials. You may recall that several months ago there were press reports that ATA was in trouble and might diminish their Chicago service. So they rushed out ATA voice dude to emphatically assure us that "ATA is going nowhere, we're just going easy." A month later they had filed Chapter 11 and sold off many of their Midway slots. Now ATA voice dude has the gall to come back and push ATA on us as a business-centric airline. Shame on you ATA dude! Come out and show your face!!
While Monz has a great voice that, come to think of it, is well-acquitted for UV work, and has courage to spare (we refer you to the first day of this blog!), it doesn't take much courage to tackle a lunch as yummy as Monz': homemade broiled chicken breast with honey mustard and lettuce on Healthy Choice whole grain bread. And carrots.
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