Wednesday, January 11, 2006
Two Questions for the Monz!
Monz plans to have a footlong turkey on whole wheat sub, no mayo, no onions. It's from Subway so, you know, you know!
Continuing the lonstanding tradition here at MYL of deconstructing tv commercials, the media editor turns his attention to "Cheerioke" -- a spot for Yogurt Burst Cheerios featuring a number of "real folk" singing into a spoon (or is it a spoon-shaped microphone) the opening lines to Herman Hermit's "I'm Into Something Good." Then an anouncer comes on to introduce the product, as the "real folk" continue to shimmy and shake (as do the two flavors of Yogurt Coated Cheerioes). Then it's back to the "real folk" for a bit more singing.
Cloying, cringe-inducingly cute, yes. But look closely. Notice who the "star" of the spot is: an energetic, wholesome young pixie Notice that far more time is given to the women "real folk" then the men. Notice the design and color choices for the box. More insidiously, notice that the sole person of color is a relatively slight looking African-sounding man. Previously the Media Editor has discussed how advertisers prefer African-American women over African-American men when needing a token person-of-color. He's also been told of a similar phenomena concerning African versus African-American men. Are the editors so cynical as to believe this plays into the Cheerioke spot? That's what the archives are for! But even if you disregard that, we suspect that the target market for this product isn't midwestern men. So we decided to do a little market research. Our first question for Monz was whether he had tried or expected to try this product? Yes, he's tried, his wife brought some home.
Our second question, which we await Monz' answer in the comments: how much would we have to pay to get you to generate a Virtual Monz cheerioke singing icons (with your own voice, not one of the dogs)?
Monz plans to have a footlong turkey on whole wheat sub, no mayo, no onions. It's from Subway so, you know, you know!
Continuing the lonstanding tradition here at MYL of deconstructing tv commercials, the media editor turns his attention to "Cheerioke" -- a spot for Yogurt Burst Cheerios featuring a number of "real folk" singing into a spoon (or is it a spoon-shaped microphone) the opening lines to Herman Hermit's "I'm Into Something Good." Then an anouncer comes on to introduce the product, as the "real folk" continue to shimmy and shake (as do the two flavors of Yogurt Coated Cheerioes). Then it's back to the "real folk" for a bit more singing.
Cloying, cringe-inducingly cute, yes. But look closely. Notice who the "star" of the spot is: an energetic, wholesome young pixie Notice that far more time is given to the women "real folk" then the men. Notice the design and color choices for the box. More insidiously, notice that the sole person of color is a relatively slight looking African-sounding man. Previously the Media Editor has discussed how advertisers prefer African-American women over African-American men when needing a token person-of-color. He's also been told of a similar phenomena concerning African versus African-American men. Are the editors so cynical as to believe this plays into the Cheerioke spot? That's what the archives are for! But even if you disregard that, we suspect that the target market for this product isn't midwestern men. So we decided to do a little market research. Our first question for Monz was whether he had tried or expected to try this product? Yes, he's tried, his wife brought some home.
Our second question, which we await Monz' answer in the comments: how much would we have to pay to get you to generate a Virtual Monz cheerioke singing icons (with your own voice, not one of the dogs)?
Comments:
3 comments
After much consideration, I can do it for $800.00. Please email for Paypal instructions!!!
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# posted by 
: 2:08 PM
: 2:08 PM
