Tuesday, November 28, 2006
Monz is Not a Val!
The MYL archivist was going through some old videotapes when he came across the final episode of "Secrets of Magic Revealed" (#4 if you were counting), the controversial Fox series featuring a masked magician who let watchers in on the secrets of magic. Needless to say, this incurred the wrath of his fellow magicians. In the final episode the masked magician unmasked himself, letting the world know his secret identity: (Val) Valentino. Now, the archivist had figured Valentino as a shameless, sell-out opportunist for revealing all these secrets, but Val set him (and the rest of the world) right. He did it to save magic, not destroy it! Magic had become boring. Nobody talked about it. Same old, same old. The day after special #1 people across the nation were talking at the water cooler about the show - magic was back, especially for (in an eerie echoing of monzspeak) the chiiiiillllllldrehhhhhn!. Magicians began coming up with new and better illusion. But more importantly, magic isn't about the trick - no, that's just a small part of it. Magic is about the performance.
In many ways Valentino is like Monz. Monz has revived lunch. Monz shares the secrets of lunch. Monz knows that it's not just about the food, but the entire lunch experience. And Monz decided to change pace today and have some pizza from the CSC (one slice sausage, one slice cheese) and a diet coke. Pizza is Italian, just like Valentino. And as Monz has received some grief for his lunch campaign, so did Val for his magic campaign: as he was banished from television and shunned by magicians nationwide. Desperate, Val went to Brazil, only to wind up in legal entanglements for failure to have a magician's license. Undaunted, he securred his license and went on to become a massive success in Brazil, which is more than Suede or Placebo can say!
The MYL archivist was going through some old videotapes when he came across the final episode of "Secrets of Magic Revealed" (#4 if you were counting), the controversial Fox series featuring a masked magician who let watchers in on the secrets of magic. Needless to say, this incurred the wrath of his fellow magicians. In the final episode the masked magician unmasked himself, letting the world know his secret identity: (Val) Valentino. Now, the archivist had figured Valentino as a shameless, sell-out opportunist for revealing all these secrets, but Val set him (and the rest of the world) right. He did it to save magic, not destroy it! Magic had become boring. Nobody talked about it. Same old, same old. The day after special #1 people across the nation were talking at the water cooler about the show - magic was back, especially for (in an eerie echoing of monzspeak) the chiiiiillllllldrehhhhhn!. Magicians began coming up with new and better illusion. But more importantly, magic isn't about the trick - no, that's just a small part of it. Magic is about the performance.
In many ways Valentino is like Monz. Monz has revived lunch. Monz shares the secrets of lunch. Monz knows that it's not just about the food, but the entire lunch experience. And Monz decided to change pace today and have some pizza from the CSC (one slice sausage, one slice cheese) and a diet coke. Pizza is Italian, just like Valentino. And as Monz has received some grief for his lunch campaign, so did Val for his magic campaign: as he was banished from television and shunned by magicians nationwide. Desperate, Val went to Brazil, only to wind up in legal entanglements for failure to have a magician's license. Undaunted, he securred his license and went on to become a massive success in Brazil, which is more than Suede or Placebo can say!
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