Monday, January 22, 2007
Unwell Well!
The MYL crack investigative team has uncovered another way those insidious salesmen are out to take your hard earned money. It's by the utterly false use of pregnant pauses or the word "well" followed by a repetition of what was just said to convey genuinity. For example, Miller Lite has a radio ad where a man says "if you're chosing a light beer, why not chose one that tastes like...beer?" Progressive insurance has a man saying "every day Progressive does something that's, well, progressive." Don't believe them - they're reading a script!
After all, if you're going to have a yummy but inexpensive lunch, why not have one that tastes like...lunch? Like the Monday special from The Place, supersized, with Baked Lays as the item of choice.
The MYL crack investigative team has uncovered another way those insidious salesmen are out to take your hard earned money. It's by the utterly false use of pregnant pauses or the word "well" followed by a repetition of what was just said to convey genuinity. For example, Miller Lite has a radio ad where a man says "if you're chosing a light beer, why not chose one that tastes like...beer?" Progressive insurance has a man saying "every day Progressive does something that's, well, progressive." Don't believe them - they're reading a script!
After all, if you're going to have a yummy but inexpensive lunch, why not have one that tastes like...lunch? Like the Monday special from The Place, supersized, with Baked Lays as the item of choice.
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