Tuesday, January 30, 2007
What's Old Is New!
The Media Editor (ME) has noticed something odd of late: two-three year old tv and radio ads that haven't been seen or heard from in a while are being brought back. Take the Olive Garden resturaunt ("endless and bottomless!" - Monz) spot where a woman gives a waitress a description of her "date," who at the end is revealed to be her darling little boy. Or the LaSalle Bank radio spot where a man who applied for a home loan 12 years ago from a competitor bank gets a call requesting more information. We're not sure if this is planned nostalgia or if the businesses are just too cheap to buy new ads.
We face the same conundrum when considering Monz' lunch: BBQ chicken (left over from last week) on wheat bread and an apple. We think it's the planned yumminess, which is why we didn't title this post "Old Is the New New!"
The Media Editor (ME) has noticed something odd of late: two-three year old tv and radio ads that haven't been seen or heard from in a while are being brought back. Take the Olive Garden resturaunt ("endless and bottomless!" - Monz) spot where a woman gives a waitress a description of her "date," who at the end is revealed to be her darling little boy. Or the LaSalle Bank radio spot where a man who applied for a home loan 12 years ago from a competitor bank gets a call requesting more information. We're not sure if this is planned nostalgia or if the businesses are just too cheap to buy new ads.
We face the same conundrum when considering Monz' lunch: BBQ chicken (left over from last week) on wheat bread and an apple. We think it's the planned yumminess, which is why we didn't title this post "Old Is the New New!"
Comments:
Post a Comment
0 comments
