Wednesday, October 26, 2005
You've Got to Fight for Your Right to Chex(tm) Mix!
It was almost a year ago to the day that this blog was touting Cereality, the breakfast cereal resturant which had just opened a location in downtown Chicago. However, because this blog represents the Monz, and the Monz represents Justice, we can no longer recommend this establishment to our readers.
Why not? Because they're trying to patent mixing two breakfast cereals! On July 21 the owners of Cereality filed a patent application seeking to monopolize the following business practice:
>>[A] method for providing breakfast cereal in a quick-serve restaurant setting includes displaying multiple readily-recognizable, competitively-branded, breakfast cereal boxes in view of customers. The method further includes receiving a request from a customer for a first portion of a first one of the breakfast cereals and a second portion of a second one of the breakfast cereals. In response to receiving the request from the customer, the method additionally includes combining the first and second portions of the breakfast cereals together in a carry-out container and presenting the container to the customer in exchange for payment.<<
Ultraheinous! Somewhere out there is a kid who's dream of asking his mom for a 1/2 bowl of Count Chocula and a 1/2 bowl of Frankeberry is in danger of being crushed. However, with the spirit of the Monz as our guide, we will stop these Cereal Killers in their tracks. In the meantime, know that Monz had a wholegran breaded buffalo chicken tavern ham and turkey sandwich with Breakstones cottage cheese on the side apple and a small dannon yogurt, washed down with a Diet Rite pure zero cola (the editors are unsure whether this is a renaming of the Diet Rite cola or a new product, regardless, Monz found his lunch yummy!)
It was almost a year ago to the day that this blog was touting Cereality, the breakfast cereal resturant which had just opened a location in downtown Chicago. However, because this blog represents the Monz, and the Monz represents Justice, we can no longer recommend this establishment to our readers.
Why not? Because they're trying to patent mixing two breakfast cereals! On July 21 the owners of Cereality filed a patent application seeking to monopolize the following business practice:
>>[A] method for providing breakfast cereal in a quick-serve restaurant setting includes displaying multiple readily-recognizable, competitively-branded, breakfast cereal boxes in view of customers. The method further includes receiving a request from a customer for a first portion of a first one of the breakfast cereals and a second portion of a second one of the breakfast cereals. In response to receiving the request from the customer, the method additionally includes combining the first and second portions of the breakfast cereals together in a carry-out container and presenting the container to the customer in exchange for payment.<<
Ultraheinous! Somewhere out there is a kid who's dream of asking his mom for a 1/2 bowl of Count Chocula and a 1/2 bowl of Frankeberry is in danger of being crushed. However, with the spirit of the Monz as our guide, we will stop these Cereal Killers in their tracks. In the meantime, know that Monz had a wholegran breaded buffalo chicken tavern ham and turkey sandwich with Breakstones cottage cheese on the side apple and a small dannon yogurt, washed down with a Diet Rite pure zero cola (the editors are unsure whether this is a renaming of the Diet Rite cola or a new product, regardless, Monz found his lunch yummy!)
Comments:
2 comments
oh marketing people would have a ball this this one!
monz isn't very kosher is he now...
turkey, ham AND cottage cheese!?!
:)
monz isn't very kosher is he now...
turkey, ham AND cottage cheese!?!
:)
Nope -- that's why Monz blogs on the High Holidays and the editors blog on Christmas and Easter -- it's a very ecumenical corner of the blogosphere! Nontheless, this reminds us of a story involving the EIC and his father, who at the height of Bears Mania during the 1985 football season, requested eema to prepare Da Coach's (Mike Ditka for those reading outside the U.S.) favorite dinner: "Grabowski" pork chops. And EIC/dad quite liked them and had them put in the family's dinner rotation, which continued for a few weeks until EIC's mom, who was not particularly practicing but had grown up in a more observant household, couldn't take it anymore and said while the pork chops were allowed at the dinner table she could no longer bring herself to make them, a small (only?) nod to kosherism at the family table. The men would have to cook them. The EIC doesn't recall pork chops making an appearance for years, when the EIC went to Carson's Ribs for some take out.
